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INSIGHTS FROM THE STUDIO

Guide to Jewellery photography

Practical knowledge about jewellery photos: image types, prices, preparation and image processing. If you want to have your collection photographed, you will find my Jewellery photography for online shops and brands on the homepage.

Studio in Berlin. Shipping from all over Germany & Austria, pick-up in Berlin by arrangement.

What do you want to know about jewellery photos?

NEW IN THE BLOG

Article

Prices and planning

Plan budget, style and dates for your next jewellery collection.

Image types and formats

Compare image types and file formats and learn how jewellery is displayed in an understandable way in the photo.

Clamping rings in gold and silver with bright stones on white background

8 October 2026 · 5 min. reading time

Product cutouts, on-model or lifestyle photos?

Product images on a white background, on-model photos, sets or lifestyle: Which jewellery photos does your online shop really need? Overview, areas of use and a meaningful image mix for each product page.

Read more ↗

Marketplaces and online shops

Match your images on product pages and the specifications of your sales platforms.

Shipping and process

Prepare the shoot and hand over your jewels step by step.

PRACTICAL GUIDES 8 MIN. READ

From the first concept to the finished shop picture

Online the product image is often the first real contact with your jewellery. It shows shape, material and quality and decides with it whether out of interest becomes trust.

Gold jewellery as a professionally photographed product set
A clear visual language connects individual products to a recognisable collection.

01 / THE FIRST IMPRESSION

What a good product image must do

In the online shop, customers cannot touch, rotate or look at jewellery in the light. Therefore, the image takes over a large part of this experience. It has to answer the most important questions and at the same time convey the special effect of the product.

A clean background gives orientation. Uniform perspectives and sizes make products comparable. Product images on a white background show frames, surfaces and fine workmanship. Colors and materials should have a natural and credible effect.

A strong product image not only shows what a product looks like. It makes its quality understandable.

02 / THE RIGHT IMAGE TYPE

Which pictures match your goal?

The selection starts with later use. Product images on white background are particularly important for product pages and marketplaces. They show the product clearly and without distraction. Products and sets explain togetherness. On-model photos convey size, seat and effect. Lifestyle images create atmosphere and tell something about brand and target group.

Product cutouts

For shops, catalogues and marketplaces.

Products and sets

For collections and matching combinations.

On-model photos

For size, seat and effect on humans.

Lifestyle photos

For campaigns, brand and social media.

Usually a mix makes sense. Create product images on white background Overview, details prove quality and emotional motives give the brand a face.

03 / LIGHT AND DETAILS

Why Precision Makes the Difference

Jewellery reacts to any light source. Polished surfaces reflect their surroundings. Fine frames require a precise perspective and small stones quickly lose their effect without controlled light. In the studio, therefore, every motif is illuminated so that contour, shine and structure work together.

Silver ear studs with plastic surface structure
Controlled light makes surface, shape and processing visible.

04 / RETOUCHING

Edit naturally, remain credible

Dust, small reflections and disturbing traces are processed cleanly. Material, colour and character of the real product are preserved. The result is a clean image that is both high-quality and credible.

Usage rights for your shop, marketplaces, social media and advertising are included in the price.

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