On-model photos for jewellery help your customers to classify the size and seat of a piece of jewellery on the human being. A ring on one hand or a pendant on the neck provides a reference that a single product image does not offer on a white background. Precise measurements in the product text remain important, however: hands, ears and body proportions differ.
If you are planning the recordings for your assortment, you will find the process and the services at jewellery photography in Berlin.
What a product image on a white background alone leaves open
Form, material and workmanship can be viewed well on a white background. In the shop, however, small ear studs and large pendants are often displayed similarly large. Thus, the actual size can not be seen from the picture surface alone.
A supplementary photo on the model answers another question: How does the jewel look when worn? It replaces the Product cutouts but extends the product presentation by a comprehensible size reference.
Rings: show the hand and setting together
With rings, enough of the hand should remain visible to recognize the proportions. An extreme close-up shows details, but is less suitable as a size comparison. A quiet hand position and a suitable seat facilitate the assessment.
An additional side view can be useful if the frame is clearly above the ring band. Note the ring size of the shown pattern for the shoot. The photo is not a guide to determine the matching ring size; customers need the size details of your shop.
Necklaces: show chain length and pendant position
In chains, the neckline should show enough neck and torso to make the position of the pendant understandable. A very narrow image can explain the shape of the pendant, but leaves its position on the body open.
Hold on to the length of the chain on the picture. If a model is available in several lengths, the image must not give the impression that all variants are identical. Clothing and posture also influence the visible position of the chain.
Earrings and bracelets: provide a sense of scale
Earrings and hoop earrings are easier to assess if the ear is sufficiently visible. Hair should not cover the important contours. For long earrings, an additional neckline with neck and shoulder can help.
In bracelets, the wrist and part of the hand show how wide the jewel looks and how it sits. Adjust the circumference shown. A loose seat on a narrow wrist cannot be transferred to any person.
A simple composition makes comparison easier
Clothing, nails and background should draw attention to the jewellery. Several eye-catching jewels in the same photograph may make it difficult to assign them. If you consciously show combinations, it should be clear which item is offered on the respective product page.
For comparable products, a similar perspective and a recurring cut-out are worth it. Avoid greatly increasing a small ring and showing a larger ring far away when both images stand next to each other.
Checklist for meaningful on-model photos
- Product clearly identifiable
- Enough hand, ear, neck or wrist visible as reference
- Shown size or chain length documented
- Important contours not covered by hair or clothing
- Perspective and cut for similar articles agreed
- Exact dimensions additionally indicated in the product text
We agree on the combination of overview, detail and recording of your products before shoot. Here you will find the Checklist for your first shoot.
More about my jewellery photography in Berlin.
For the image planning of individual types of jewellery you will find further information on Rings, Earrings and hoops, Necklaces and pendants, Bracelets and bracelets.