For your first jewellery shoot, you need an overview of your jewels, the planned use of the pictures and a desired delivery date. From this you can define the necessary views, image types and file formats together. You do not have to bring a detailed photographic briefing yet.
If you are planning the recordings for your assortment, you will find the process and the services at jewellery photography in Berlin.
1. Decide how the images will be used
Start with the question where the photos should appear: on a product page, in a collection overview, in a printed catalogue or on social media. A narrow portrait format for an advertisement places different demands on the image section than a square shop image.
If possible, send a link to your shop or an example of the intended layout. If text should be above an image, the required free space is also included in the briefing. This way, the later cut is already taken into account during the recording.
2. Create a product list
Capture each piece of jewellery with its article number or unique name. Write down variations such as metal colour, stone colour and size separately. Mark which pieces together form a set and which are sold individually.
- Item number and short product name
- Variation and, where appropriate, dimensions
- Desired views and details
- Belonging to a set or collection
- Special features that should be visible on the photo
In the case of a ring, for example, this can be the lateral version, the back of a pendant or a strap of the closure. The list later serves as the basis for the file naming and image control.
3. Select image types and views
Product cutouts show the individual jewel on a quiet background. On-model photos complement the impression of size and seat. Lifestyle photos put the product in a creative context. Not every piece automatically needs every image type.
Distinguishing between quantity and number of images: A ring with front view, side view and detail image results in three images. A clear recording list facilitates the calculation. Comparison of image types.
4. Show the desired style
Existing images of your brand help in the coordination. Describe what is important: the bright background, the soft shadows, the alignment of a chain or a certain cutout. Also examples that do not match your brand can facilitate the decision.
For a coherent series, these decisions should be recorded in writing. uniform image style of a jewellery collection shows which information is helpful.
5. Agree dates, delivery and scope
Name the time you need the finished files. Vote for the time when all products are available and who answers questions about the shoot. HB Photography produces the recordings in the Berlin studio. Shipping from Germany & Austria as well as collection in Berlin by arrangement are possible by arrangement.
We clarify packaging and protection before shipping. You will find your own Jewellery Shipping Guide. We also vote on the picture size and price before shoot; the Price overview helps with the preparation.
Your checklist before the request
- Location and required image formats noted
- List of items prepared with variants
- Views and important details marked per article
- Existing brand images or style examples compiled
- Requested date and availability of the products clarified
- Contact person established for queries
- Handover or dispatch reserved for vote
You don't have to be able to answer all the points yet. Project request We will clarify the open questions together.
More about my jewellery photography in Berlin.
For the image planning of individual types of jewellery you will find further information on Rings, Necklaces and pendants, Bracelets and bracelets.