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Guide · Season planning

When you should order jewellery photos for the season

Christmas, Black Friday, Valentine's Day, Mother's Day: How to plan your product photos backwards so that the pictures are in time in the shop.

Studio in Berlin. Shipping from all over Germany & Austria, pick-up in Berlin by arrangement.

Silver rainbow set with necklace, earrings and ring with colourful stones

If you are planning the recordings for your assortment, you will find the process and the services at jewellery photography in Berlin.

In short:Your pictures should be online, before Your customers start looking, several weeks before the occasion. For Valentine's Day you best take pictures in December.

The most common mistake with seasonal collections: the goods are there, but the pictures are late. Then ads run without good photos, or the new collection only goes online when most gifts have already been bought. With some planning this does not happen.

Work-backwards planner

    Why so early?

    • Customers looking early: Gifts are often researched, stored and compared weeks before the event.
    • Google needs time: New product pages are not found immediately. The earlier they are online, the better.
    • Displays need advance: Campaigns on Meta, Google or Pinterest only run really well after a learning phase.
    • Check marketplaces: New listings on Amazon or Etsy sometimes take a few days to release.
    • Dates to vote: Ask your desired shoot appointment early.

    The season calendar for jewellery

    OccasionDatePictures online toPhotographing in the
    Valentine's Day14 FebruaryMid-JanuaryDecember / beginning of January
    EasterMarch / April3 weeks beforeFebruary
    Communion and ConfirmationApril / MayBeginning of MarchFebruary
    Mother's Day2nd Sunday in MayMid-AprilMarch
    Wedding seasonMay to SeptemberBeginning of MarchJanuary / February
    Black FridayEnd of NovemberBeginning of NovemberOctober
    Christmas24 DecemberEnd of OctoberSeptember / beginning of October

    Target values. If you work with ads or influencers, plan a little earlier.

    For Black Friday and Christmas you plan the photos in September or October, so that the pictures are in time in the shop. Everything about Christmas business.

    The year in four photo blocks

    Instead of photographing individually for each occasion, it is worth bundling orders. This saves shipping, planning and often also money:

    1. December / January
      Valentine's Day and Spring Collection
    2. February / March
      Easter, Communion, Mother's Day and Wedding
    3. June / July
      Summer and autumn novelties
    4. September / October
      Black Friday and Christmas

    Checklist before the season shoot

    • Which articles are new, which bestsellers need fresh pictures?
    • Which image types do you need: Product images on white background, on-model photos, lifestyle?
    • Should there be seasonal lifestyle images, for example with a wintery or romantic mood?
    • For which channels: shop, marketplace, Instagram, newsletter, ads?
    • Is the product complete, cleaned and without labels?

    Delivery time at HB Photography

    From the receipt of your goods to the finished pictures it takes roughly in normal operation Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request.. If it has to be done quickly, there is also a Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request. Together we agree on a safe shipping option. In the area of Berlin, a pick-up is also possible by arrangement.

    Frequently asked questions

    How early do I have to plan for Valentine's Day?

    Take pictures in December or early January. The pictures should be online in mid-January, because the search for Valentine's Day gifts starts a few weeks before.

    How long does an order at HB Photography take?

    Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request.

    Can I also get pictures at short notice?

    Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request. We will vote on the possible date together.

    Secure your appointment for the season

    Write me which collection is due and when the pictures should be online. You will get a schedule and a fixed price in advance. Product images on a white background cost €20 per image and view.

    For the image planning of individual types of jewellery you will find further information on Necklaces and pendants.

    Learn more about my jewellery photography in Berlin.

    No time to take your own product photos?

    Product cutouts for €20 per image and view, including editing. Simply send your jewellery to me by post from anywhere in Germany & Austria.

    Request a quote