If you are planning the recordings for your assortment, you will find the process and the services at jewellery photography in Berlin.
After shoot, the question often arises: In which format do we actually need the images? The answer depends on where the images are used. Here is the overview.
Overview of the formats
| Format | Transparency | Levels | File size | Ideal for |
|---|---|---|---|---|
| JPG | no | no | Small | Shop, Amazon, Etsy, Social Media, Newsletter |
| PNG | yes | no | Large | Product images on white background without background for banners and graphics |
| PSD | yes | yes | Very large | Further editing, campaigns, catalog |
| WebP | yes | no | Very small | Fast charging times in your own shop |
| TIFF | yes | possible | Very large | Print and archive in the highest quality |
Format Finder
JPG: the standard for shop and marketplace
JPG compresses images so that they remain small and still look sharp. For product pages, marketplaces and social media this is just right, because small files load quickly, and fast pages sell better. Product images on white background are almost always delivered as JPG.
Good to know: Each re-save as JPG costs a little quality. Therefore, always edit the original file and then re-export.
PNG: when you need a transparent background
PNG can be transparent. The product then has no background and can be set to any colour, banner or graphic. For the normal product page PNG is usually too large and does not bring any visible advantage.
PSD: for further editing
PSD is Photoshop's working format. It contains layers, for example a separate shadow, an exemption path or colour corrections. If your agency builds campaigns or you want to customize pictures yourself later, the PSD file is worth gold. For the shop, a JPG is then exported.
WebP and TIFF
WebP is a modern web format with very small files. Many shop systems like Shopify convert your images automatically into WebP, you usually don't have to do anything for it. TIFF is a lossless format for printing houses and archives.
With or without shadow?
A subtle shadow under the jewel of course makes it stand on the surface. Without shadow, the image cleaner works and can be used more flexibly. With me you get product images on white background with or without shadow at the same fixed price of €20 per image and view. In the PSD file, the shadow can also come as its own level.
What the platforms require
| Platform | Format | Important |
|---|---|---|
| Amazon | JPEG recommended, including TIFF, PNG, GIF | Main image on a pure white background, zoom from about 1000 px on the longest side |
| Etsy | JPG, PNG, GIF | Recommended are about 2000 px at the shortest page |
| Shopify | JPG, PNG, WebP | Square images around 2048 × 2048 px work well in most themes |
| JPG | Portrait 4:5 takes the most place in the feed |
As of October 2026. The platforms change their specifications occasionally, therefore check the current help page before uploading.
All specifications in detail can be found in the guide Jewellery Photos for Amazon, Etsy and Otto.
Image size and colour space
- Size: For Web mostly reach 2000 to 3000 px on the long side. Larger files make the page slower without seeing the difference.
- Colour space: For screens always sRGB. Other colour spaces often appear pale or wrong in the browser, especially with gold.
- Pressure: For catalogues, the printer usually needs high resolution and makes conversion to CMYK itself. Ask your printer what it prefers.
Frequently asked questions
Which file format is the best for an online shop?
For most online shops, JPG is the best choice in the sRGB colour space: good quality with small file size. Many shop systems also convert images automatically into WebP for delivery.
When do I need PNG?
You need PNG if the product is to be set to coloured surfaces, banners or graphics without background, i.e. transparent. For normal product pages, PNG files are usually unnecessarily large.
What is a PSD file and what do I need it for?
PSD is the Photoshop format with layers, for example a separate shadow or exemption path. It is worth it if your agency or you yourself want to continue editing the images later, for example for campaigns or catalogs.
What format does Amazon require?
Amazon accepts JPEG, TIFF, PNG and GIF among others, where JPEG is recommended. The main image must have a pure white background, and from about 1000 pixels on the longest side the zoom function is possible.
Do I get different formats at HB Photography?
Yes. Product images on white background are fixed for €20 per image and view, with or without shadow and as JPG or PSD as you need it.
Your images in the right format
Tell me where you use the pictures, and I deliver them appropriately: with or without shadows, as JPG or PSD. Product images on a white background cost a fixed €20 per image and view, including editing.