For most jewellery brands, the fourth quarter is the most important time of the year. Between Black Friday and Christmas Eve, so much jewellery is given away as never before. Exactly then, in the online shop in a few seconds, whether someone buys or clicks on it and the first thing customers see is your pictures.
If you are planning the recordings for your assortment, you will find the process and the services at jewellery photography in Berlin.
The problem: New pieces often come late, the collection is expanded at short notice, and suddenly photos are missing. In this article, you will learn when to plan your jewellery photos for the Christmas store, which pictures are now most likely to bring and what you can do when it's short.
The planning for the whole year can be found in the Season planning for jewellery photos.
The most important dates 2026
- Friday, 27th November: Black Friday
- Monday, November 30: Cyber Monday
- Sunday, November 29th: 1. Advent: From now on we are looking for gifts
- Mid-December: Last orders with safe delivery before Christmas
Your images shouldn't be finished these days, but already before. Newsletters, social media posts and ads need advance, and Google needs time to find new product pages.
When should you plan your jewellery photos?
Ideal: Until the beginning of November
When your product images are ready in early November, you will have enough time to update your shop, prepare newsletters and plan campaigns for Black Friday.
A tighter schedule: by mid-November
It is also not too late in mid-November. It is then important that image style, motifs and scope are quickly clarified so that the shoot can start without detours.
Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request.
New pieces are coming late? Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request. This way you will also receive short-term innovations in your shop in time.
Which pictures bring the most in the Christmas business?
1. Clean product images on white background for your bestsellers
Most purchases run through your best-known products. Uniform, detailed Product cutouts on a quiet background are the basis for every shop and for marketplaces.
2. Product sets as gift ideas
Chains with matching earrings, rings in set, whole mini collections: Product sets show your customers ready-made gift ideas and make it easier to buy more than one piece.
3. On-model photos to help people choose gifts
If you give away jewellery, you can't try it on first. On-model photos show how big a pendant really is or how a necklace falls and give security when buying.
4. Lifestyle images for newsletter and social media
For campaigns, banners and Instagram you need images with mood. Lifestyle photos transport the feeling of your brand and make you want to give.
The process of short-term projects
- Request: You write to me about the Project requestWhich products you want to have photographed and what you need the pictures for.
- Voting and fixed price: I clarify the style, subjects and scope with you. After that, the fixed price. Without surprises.
- Shipping: We jointly agree on a suitable shipping method and the appropriate protection of your products. In Berlin by arrangement, a collection is also possible after consultation. Send jewellery to photographer.
- Shoot and editing: Her pieces are photographed and of course processed.
- Delivery:Usage rights for your shop, marketplaces, social media and advertising are included in the price.
Checklist for your Christmas business
- Which products are new and do not have any pictures yet?
- Which bestsellers need better photos?
- Which combinations are suitable as a gift set?
- For which channels do you need images: shop, marketplace, newsletter, social media, ads?
- Until when do the pictures have to be online at the latest?
Conclusion
Good jewellery photos contribute to a convincing appearance of your shop in the Christmas business. Early planning creates room for a careful implementation. Usually 3 to 5 days after the products arrive, express in about 2 to 3 days on request. Write me now, then we will find the right appointment together.
For the image planning of individual types of jewellery you will find further information on Rings, Earrings and hoops, Necklaces and pendants.